A few years ago Vava Water founder Lauren Clarke-Bennett contacted me to help her with Vava. She had heard about my work launching FIJI Water. Vava charges natural spring water with electromagnetic frequencies, which can enhance the body’s performance. Lauren Clarke-Bennett developed Vava after her own personal health crisis. She had experienced a major positive change after using vibrational therapy, which then led to the development of the water. By using this therapy to charge the water, Vava has the ability to improve the body’s detoxification process and target particular organs and organ systems, thereby eliciting specific healthy responses in the body.
From the beginning I have been providing Lauren with consulting in various areas, guiding her and her partner on everything from media relations to investor outreach. The key for Vava is education. Consumers needed to understand that this is not just a new bottled water but rather a lifestyle brand that is all about vibrational energy to feel better. The company is currently launching their skin care line based on the same science.