When Karen first opened Amster-Young Public Relations, Inc. (AYPR, she was determined to build a boutique agency that approached public relations and marketing challenges with “big” agency thinking with the entrepreneurial creativity and speed of a smaller firm. For over 10 years, she built her award-winning eponymous agency representing clients from numerous industries, including hospitality, lifestyle, consumer products and business-to-business. Along the way there were numerous accolades and lifetime relationships forged, not to mention a few employee “stars” who went on to some of the most prestigious positions in the industry – some of the very best and brightest in the business.
Karen eventually merged her firm with another award-winning agency but continues to work with many of the brands and colleagues from years of relationship-building. This section provides an overview of Amster-Young Public Relations and the skills, contacts and expertise that remain relevant as she continues to provide strategic counsel for clients, providing valuable communications counsel through PRExpress, including her work as a new business development executive and senior advisor, working on select clients for Sabrina Levine Communications.