When Karen Amster-Young (KAY) first opened Amster-Young Public Relations, Inc. (AYPR) in the 1990s, she was determined to build a boutique agency that approached public relations and marketing challenges with “big” agency thinking along with entrepreneurial creativity and speed. For over 10 years, KAY built her eponymous agency working with clients from numerous industries. Along the way there were awards, professional and personal relationships forged and a few stars who are now some of the very best and brightest in the business.
KAY eventually merged with another agency but still works with many of the companies and colleagues from that time. This section provides an overview of that exciting decade and the skills, contacts and expertise that remain relevant today as KAY provides strategic counsel for select clients as an independent advisor, practitioner and new business development executive with Sabrina Levine Communications.