When Karen first opened Amster-Young Public Relations, Inc. (AYPR, she was determined to build a boutique agency that approached public relations and marketing challenges with “big” agency thinking with the entrepreneurial creativity and speed of a smaller firm. For over 10 years, she built her award-winning eponymous agency representing clients from numerous industries, including hospitality, lifestyle, consumer products and business-to-business. Along the way there were numerous accolades and lifetime relationships forged, not to mention a few stars who are now some of the very best and brightest in the business.
Karen eventually merged with another agency but still works with many of the companies and colleagues from that time. This section provides an overview of that exciting decade and the skills, contacts and expertise that remain relevant as she continues to provide strategic counsel for clients as an independent advisor and practitioner, including her work as a new business development executive and senior advisor for Sabrina Levine Communications.