On-Demand Consulting Services

Brands and communication agencies are increasingly hiring traditional consultants and fractional consultants to add senior-level expertise to marketing teams. Karen Amster-Young leverages her years of industry experience to provide strategic, senior counsel on a project, part-time or as-needed basis. Agencies and brands of all sizes turn to her when they seek an award-winning expert in the field for new business development, brainstorms, pitches and senior management to support specific campaigns or projects.

Tote Taxi: Launch of Tote Camps Division

Rapidly growing Long Island-based company, Tote Taxi, launched its new division Tote Camps, with the goal of providing families with an alternative to traditional camp luggage shipping. Danielle Candela (founder, Tote Taxi) and Karen Amster-Young (PRExpress) have collaborated over the years to give back to important causes, predominantly for the Hamptons Happening, an annual event for the Samuel Waxman Cancer Research Foundation.

As a growing company looking for on-demand counsel, Danielle engaged PRExpress to strategize how to increase visibility for Tote Camps. Karen approached this short-term campaign as a journalist – interviewing Danielle to create an effective and timely letter to select media outlets that cover the Long Island and New York State region, specifically business writers.

This short-term campaign led to a photoshoot and interview with a veteran journalist with Newsday New York, her primary goal. Karen managed all the interaction with the writer, gathering information and coordinating all details from A-Z. They are building upon this first step, looking into new business, investor outreach and critical counsel to ensure this exciting company reaches new heights.

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PR Express

PRExpress™ offers a wide-range of communication services for founders, agencies and others, offering flexibility and access to Karen’s senior expertise.  The menu of services is far-reaching.